Resume

PROFESSIONAL SUMMARY




 
Strategy-focused, data-driven marketing director with an MBA and front-end development expertise.Proven ability to identify, plan and execute technical, customer-centric marketing strategies in support ofbusiness goals. Led launch of a 2,000-page public-facing website redesign while optimizing marketingoperational efficiency.

CORE COMPETENCIES

  • Business Strategy: Competitive analysis, digital transformation, process optimization and partnerships
  • Data Analytics: Excel modeling (pivots, lookups), metrics reporting, performance analysis
  • Digital and Experiential Marketing: Campaign/event management, KPI measurement, marketing automation
  • Project Management: Workstream coordination, UAT testing, risk mitigation, Agile methodologies
  • Web Development: HTML/CSS, wireframing, CMS implementation, front-end coding

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Project Manager

Moved into a Project Management role for a technology team within Citigroup.

Series 7

General Securities Representative Examination

Project Manager

Joined Citigroup as a project manager in 2000.

BA Graduation

Graduation with a BA in Economics from University of Maryland at College Park.

Tags/Keywords

Marketing Strategy | Digital Tranformation | Digital Content Strategy | Latin America | Investments | Project Management | Marketing Communications | Content Management | Email Marketing | UX/UI Design Strategy | Social Media | Web Design | Digital Publishing | FinTech