PROFESSIONAL SUMMARY
Strategy-focused, data-driven marketing director with an MBA and front-end development expertise.Proven ability to identify, plan and execute technical, customer-centric marketing strategies in support ofbusiness goals. Led launch of a 2,000-page public-facing website redesign while optimizing marketingoperational efficiency.
CORE COMPETENCIES
- Business Strategy: Competitive analysis, digital transformation, process optimization and partnerships
- Data Analytics: Excel modeling (pivots, lookups), metrics reporting, performance analysis
- Digital and Experiential Marketing: Campaign/event management, KPI measurement, marketing automation
- Project Management: Workstream coordination, UAT testing, risk mitigation, Agile methodologies
- Web Development: HTML/CSS, wireframing, CMS implementation, front-end coding
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Project Management Consultant
Manage a major public website migration with a goal of evolving client and prospect interaction with a strong local brand.
Consulting Business
Focused on helping small businesses with marketing, business and finance projects.
Marketing Manager
Led the Marketing efforts for Morgan Stanley’s International Wealth Management division.
Digital Marketing
Started a consulting business to help small businesses with digital marketing efforts, including marketing automation and web-related projects.
Volunteer: Treasurer of the Board
Treasurer of the board at Gotham Towne House Owners Corp, NYC.
Content Manager
Managed marketing and communications for the LatAm Chief Investment Officer (CIO) at Citigroup.
Volunteer: Treasurer of the Board
Treasurer of the board for East Owners Corp, NYC.
Series 66
Uniform Combined State Law Examination
Investment Strategy Analyst
Moved into an Investment Strategy role upon completion of my MBA.
MBA Graduation
Graduated with a Master’s in Business Administration (MBA) from Fordham Business School, now called Gabelli School of Business. Completed a dual major in Finance and Taxation.
Tags/Keywords
Marketing Strategy | Digital Tranformation | Digital Content Strategy | Latin America | Investments | Project Management | Marketing Communications | Content Management | Email Marketing | UX/UI Design Strategy | Social Media | Web Design | Digital Publishing | FinTech